“AMS, with whom I have worked personally for a decade has been an important part of our business in these markets: record all-time Hyundai sales in the US, 30% sales increased based on work with AMS.”

- Don Reilly, Fairfax Hyundai’s president

Hyundai Automotive Dealers
Fairfax Hyundai in Northern Virginia

Client:

Fairfax Hyundai

Target:

Korean Americans in the Washington D.C. metropolitan area

Goals:

To increase market share and community involvement, strengthen Hyundai reputation

Services:

• Created advertisements (both print and broadcast)
• Media buying and placement: Korean radio, Korean daily and weekly newspapers, Korean television prime time, Korean directory, Korean Washington Golf Guide Book
• Engaged Fairfax Hyundai in community activities such as Miss Korea Washington Beauty Pageant, Korean Day Festival, Korean American Scholarship Foundation, and Korean Golf Tournament

Results:

• Fairfax Hyundai became a number one dealer in the U.S. since 1986.
• Fairfax Hyundai has developed a strong presence in the Korean American community