“The overwhelmingly positive attitude of AMS, coupled with their willingness to be flexible during numerous iterations of format and scope definitions of the project served to make NVCC’s journey into the uncharted territory of minority outreach to the Korean and Hispanic communities an extremely successful one.”

- Dr. Robert Vaughn, Director of NVCC-AC-OCEWD

Partnership Day - Open House
Northern Virginia Community College - Annandale Campus

Client:

Northern Virginia Community College-Annandale Campus Office of Continuing Education & Workforce Development (NVCC-AC-OCEWD)

Target:

Korean & Hispanic Americans in D.C. metropolitan area

Goals:

• Introduce programs, especially ESL programs and recruit students from Korean & Hispanic American communities to NVCC-AC-OCEWD
• A small job fair at event for employers to recruit from Korean & Hispanic American communities
• Invite employers to sign-up NVCC-AC-OCEWD training classes for their employees

Services:

• Created posters and invitations in three different languages (English, Spanish, and Korean) and strategically placed them in community centers to promote the event.
• Invited community leaders, especially from the Korean and Hispanic American communities.
• 2 weeks Korean and Hispanic publicity & advertisements prior to the event.
• Held press conference one week prior to event, which had the presence of various ethnic media.
• Helped NVCC taking phone calls and answering questions from Korean media outlets & the public.
• Contacted and invited prestigious companies and organizations for sponsorships.

Results:

• Over 400 attendees and many inquired about NVCC-AC-OCEWD programs, especially ESL programs.
• Employers who attended included Verizon, Fairfax County Fire & Rescue Service, BB&T, TSA, Target, and Cox Communications.
• Many Korean and Hispanic Americans signed up for interviews with the employers. 
• The success with Annandale campus led to another similar project with Woodbridge Campus three months later.